Illustration
In this example, shots of images that relate to the lyrics are used, such as a microphone and a sound mixer. This is very simple but effective as it clearly portrays the lyrics and meanings over to the audience. The lighting used in these shots are also lit very well, adding to the simplicity of the music video. The editing used in the video, as stated in Goodwin's theory cuts on the beat, making the atmosphere very upbeat and full of rhythm. And lastly, the music star in the video is dressed as he usually is, again meeting the theory of Goodwin.
In this second example it also meets all of the criteria of Goodwin's theory. In this example simple shots of objects that again match what is being said in the song are used, this is simple but with good framing and lighting it makes it very effective. Also, in the video the music star is dressed how the audience expect her to be, which is a teenage school girl. Again this meets the lyrics of the song, making it very effective, simple and clear.
Amplification
The next two examples are from the same band. This links with the point Goodwin made, that established music stars are more likely to make quirky and different films as there is less of a risk. In these two music videos the band characters play fictional characters that relate to the concept/narrative of the music video (in this case an airplane flight and the other a man on his way to band practice). Because these videos are so different, they stay in the mind of the audience and are more likely to come back and watch the video again and again.
Disjuncture
In this example there is a clear disjuncture feeling with the music video. As you can see by the images below, the main character is presented as a nerd, this completely contrasts with how she is in real life, which is a glamorous music star known world wide. This world wide known stardom is one of the reasons that she can get away with making a music video such as this, as it is seen as less of a risk, as her fans are sure to like it. The mise en scene and performance of the music star is a key reason why this video is so effective, as without it the presentation of her being a nerd would not be so realistic or believable.
In this example, again the band members play roles that are the complete opposite of them in real life. The band members are male but instead play the role of women in the music video. This created a comical element to the video, making the audience laugh and remember the video for its quirkiness. Again the band are well established, so they take no risks in doing a disjuncture music video. Videos are like these are very effective as they are very memorable and become instant classics, meaning they are more appealing and attracting towards the audiences.
No comments:
Post a Comment