Below are three advertisements from my genre of indie rock. Highlighted are the key features of the advertisements and what makes then unique or similar:
As you can see from above their are some clear conventions associated with advertisements for indie rock CD's:
- They all use dark backgrounds, either black or dark blue etc. which acts as a backdrop for all of the other features.
- Large font is used to state the band name/CD title. The colour of this is mainly white, again to ensure that it stands out from the dark background used. The font style used is also unique in style, matching the genre of indie rock.
- Information about the CD itself matches the font colour (and usually the style as well). Key points about this information, such as release date or song names are made bold to stick out from the rest of the information and to stick in the minds of the audience.
- Lastly and most predominantly, a large abstract image is used (mainly in the centre of the advertisement) this is usually unrelated to the rest of the advertisement and is used purely for aesthetic reasons to help draw the audience in and make the advertisement stick out from the rest.
By looking at these advertisements it has shown me that many indie rock bands/artists today tend to use abstract images rather than showing off the members themselves, as this helps to catch the eye of the audience more as they may not recognise the band members and so may ignore the advertisement because of this.
The research that I have carried out into the advertisements of indie rock bands will help to give me ideas when I have to create me own advertisement, as having clear colours and images is something that is simple but very effective when creating an indie rock advertisement.
No comments:
Post a Comment