- In the music video by The Fix, they used lots and lots of close ups showing individuals from the group. This was very effective as the shots themselves were framed very well, these shots were then followed by either another close up or a mid shot of the whole group singing or dancing.
- The group members of The Fix are also very energetic and active, even if they aren't singing or in one particular shot. This makes the video more entertaining as now the focus is on the whole group and not the one individual singing. It also makes the whole atmosphere of the video seem more upbeat and energetic, matching the energy of the song, which is again very effective.
- The editing in 'A-ha!' is highly effective. The speed and pace of the editing is very rapid, matching the pace of the song. This makes the video seem as one with the song, and makes very enjoyable viewing for the audience.
- The costumes and props used in both videos match the genre and feel of the song very successfully. In 'Just Got Paid' the boys wear very modern and fashionable clothing to appeal to the audience, and to also match the song which is also very modern. They also wear very similar clothing to match one another and to show they are a real music group. Whereas in 'A-ha!' the clothing is much more darker with lots of black used to highlight and reinforce the darker and more sinister feel of the song. Props used in 'A-ha!' are also very effective as they again match the sinister feel of the song with the use of ropes etc.
- The location in 'A-ha!' again matches the feel of the song, with dark low key lighting used to again highlight and reinforce the darkness of the song.
- The location in 'Just Got Paid' is very simple, but is also very spacious to allow all of the members to move freely without hitting one another.
- Effects are used effectively in 'A-ha!' helping to reinforce the sinister and creepy feel of the song.
- All of the shots in both music videos are framed very well, cutting off no heads etc, and held steady especially when a camera movement such as a track or pan is being used. This helps to make the video look more professional and improve the overall quality.
- Lastly, both music videos have great performances from everybody. This is very key as is the performance is boring then the video will also seem very boring to the audience.
Imogen Heap - 'A-ha!':
The Fix - 'Just Got Paid':
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