Q3) What have you learned from your audience feedback?

The first piece of feedback I received was when I carried out my Audience Research before I started my projects. From gaining this feedback, which was aimed at the target audience for my genre, I was able to draw up similarities in the answers from my Audience. Below shows how the majority of my audience wanted to see dark colours in both my digipak and advertisement. They also wanted to see the band used extensively in both of these products as it reflects the conventions of my chosen genre, and also helps to clearly show to the audience who is involved in the band.

Also, by further studying these results I found other questions that were answered very heavily for one side.

For example, 90%+ wanted to have some sort of link between both the digipak and the advertisement.

Through seeing this, it helped me to realise that what the audience wanted would help to make the style and image of the band much more recognisalbe, and would also make both the products look more professional.

This aspect I feel I may have ignored at first when creating both of these products, as although I felt they had a fairly professional look to them, there was no link between the two. 

However, I soon realised that following the audience feedback that I had received would make my products much better for not only the audience to look at, but also for the band to gain more publicity as their style could now be easily recognised. 

Before:

After:

As you can see, before the two products had no real link between the two, excpet for the fact that images of the band were present in both.

However, after a few simple changes, the two products look more of a set rather than totally different. This meets the audience feedback and also makes the products more effective.