Thursday, 14 March 2013
Monday, 4 March 2013
Q4) How did you use media technologies in the construction and research, planning and evaluation stages?
Research
During this stage of my coursework I used a lot of technologies. Probably the most used technology during this stage was the website YouTube. Although this may be seen as a very simple technology to use, it did allow me to scope out the conventions of the indie rock genre, which allowed me to see what had to be included when I started to create my own video. Also, because of the huge size of YouTube, it allowed me analyse a wide variety of video from my chosen genre, giving me a full picture of what was needed.
Another technology I used was Google Docs. This allowed me to create a simple survey which was then sent through email to a large number of recipients, all of which fell into my target audience. Because I was able to send this survey to such a large variety of people, it allowed me to see exactly what the audience wanted to see in all three products I had to create. These points I then made sure were implemented into my music video, digipak and advertisement to some degree as it is what my target audience wanted to see.
Planning
During this stage I got to put my editing skills to the test through the production of an animatic through my storyboards. By creating this animatic it not only gave me some experience with the Final Cut Express software but it also allowed to visualise what order of shots I wanted to see in my final music video.
Blogger was also particularly during this stage as it allowed me document all of my work, which I could then look back at to follow. Without this documentation of work and ideas I may have forgotten some aspects, however Blogger eliminated this possible risk.
Another technology that was prevalent during this stage was the extensive use of email. Between me and my other group members, emails allowed us to be in constant contact with each other to plan dates to film etc. Emails were also used with teachers and other students who would be used in our music video. Again, emails allowed us to document any important messages, such as the dates and times for filming to ensure they were not forgotten.
Construction
The video camera was one of the most important technologies, along with the digital camera, in this stage. Without these technologies, gaining the footage to work with in post-production stages would not be possible.
Post-production software, such as Photoshop and Final Cut Express were also just as important as they allowed me to alter photos with effects and layers to create a certain mood and look to them. The more detailed software of Photoshop, compared to similar packages such as Paint, allowed more effects to be used, allowing to create a more professional overall product. Final Cut Express can also be compared to iMovie in the fact that it is much more professional and allows the user to edit clips more effectively.
Lastly, lighting rigs were also used in the construction stage of my coursework as they helped to create a more effective mise en scene for filming in. The use of this technology helped to give locations used in my music video a different dimension that would have been lacking without the use of these lights. It also helped to develop my skills in how to use these lights and also how to consider mise en scene when filming.
The video below shows all of the technologies that I have used during all stages of my productions.
During this stage of my coursework I used a lot of technologies. Probably the most used technology during this stage was the website YouTube. Although this may be seen as a very simple technology to use, it did allow me to scope out the conventions of the indie rock genre, which allowed me to see what had to be included when I started to create my own video. Also, because of the huge size of YouTube, it allowed me analyse a wide variety of video from my chosen genre, giving me a full picture of what was needed.
Another technology I used was Google Docs. This allowed me to create a simple survey which was then sent through email to a large number of recipients, all of which fell into my target audience. Because I was able to send this survey to such a large variety of people, it allowed me to see exactly what the audience wanted to see in all three products I had to create. These points I then made sure were implemented into my music video, digipak and advertisement to some degree as it is what my target audience wanted to see.
Planning
During this stage I got to put my editing skills to the test through the production of an animatic through my storyboards. By creating this animatic it not only gave me some experience with the Final Cut Express software but it also allowed to visualise what order of shots I wanted to see in my final music video.
Blogger was also particularly during this stage as it allowed me document all of my work, which I could then look back at to follow. Without this documentation of work and ideas I may have forgotten some aspects, however Blogger eliminated this possible risk.
Another technology that was prevalent during this stage was the extensive use of email. Between me and my other group members, emails allowed us to be in constant contact with each other to plan dates to film etc. Emails were also used with teachers and other students who would be used in our music video. Again, emails allowed us to document any important messages, such as the dates and times for filming to ensure they were not forgotten.
Construction
The video camera was one of the most important technologies, along with the digital camera, in this stage. Without these technologies, gaining the footage to work with in post-production stages would not be possible.
Post-production software, such as Photoshop and Final Cut Express were also just as important as they allowed me to alter photos with effects and layers to create a certain mood and look to them. The more detailed software of Photoshop, compared to similar packages such as Paint, allowed more effects to be used, allowing to create a more professional overall product. Final Cut Express can also be compared to iMovie in the fact that it is much more professional and allows the user to edit clips more effectively.
Lastly, lighting rigs were also used in the construction stage of my coursework as they helped to create a more effective mise en scene for filming in. The use of this technology helped to give locations used in my music video a different dimension that would have been lacking without the use of these lights. It also helped to develop my skills in how to use these lights and also how to consider mise en scene when filming.
The video below shows all of the technologies that I have used during all stages of my productions.
Q4) How did you use media technologies in the construction and research, planning and evaluation stages?
Below is an overview of the technologies that I have used during my A2 coursework.
Q3) What have you learned from your audience feedback?
The first piece of feedback I received was when I carried out my Audience Research before I started my projects. From gaining this feedback, which was aimed at the target audience for my genre, I was able to draw up similarities in the answers from my Audience. Below shows how the majority of my audience wanted to see dark colours in both my digipak and advertisement. They also wanted to see the band used extensively in both of these products as it reflects the conventions of my chosen genre, and also helps to clearly show to the audience who is involved in the band.
Also, by further studying these results I found other questions that were answered very heavily for one side.
For example, 90%+ wanted to have some sort of link between both the digipak and the advertisement.
Also, by further studying these results I found other questions that were answered very heavily for one side.
For example, 90%+ wanted to have some sort of link between both the digipak and the advertisement.
Through seeing this, it helped me to realise that what the audience wanted would help to make the style and image of the band much more recognisalbe, and would also make both the products look more professional.
This aspect I feel I may have ignored at first when creating both of these products, as although I felt they had a fairly professional look to them, there was no link between the two.
However, I soon realised that following the audience feedback that I had received would make my products much better for not only the audience to look at, but also for the band to gain more publicity as their style could now be easily recognised.
Before:
After:
As you can see, before the two products had no real link between the two, excpet for the fact that images of the band were present in both.
However, after a few simple changes, the two products look more of a set rather than totally different. This meets the audience feedback and also makes the products more effective.
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