Sunday, 24 February 2013

Digipak and advertisement progression

Below is our current digipak and advertisement design. A few changes have been made, especially to the digipak design. The most notable change is the inclusion of the wooden background in the digipak, which will keep the design and theme running throughout both products.
Also, we have decided to implement images such as the light bulb images and the images with lights. This is used to play off the fact the album is titled 'Illuminate', and these black background images also match the similarly lit shots in the music video, to help keep some consistency throughout the different products.
Lastly, the track list on the back cover of the digipak has been placed on top of images of masking tape. This matches the use of the same tape in the advertisement, which helps to keep some level of consistency between the two products.






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