Monday, 25 February 2013
Sunday, 24 February 2013
Q1) In what ways does your media product use, develop and challenge forms and conventions of real media products?
On the left you can see the six different panels of my digipak, whereas on the left is several indie rock CD covers.
As you can see, there are several things that mine and the professional CD covers have in common, however there are also some differences between the two which help to distinguish them apart.
Firstly, my digipak does not have an image of the band members as it's front cover, which is seen as a convention for most indie rock CD covers. Instead I have an image of a smashed light bulb, which helps to play off of the album title of 'Illuminate'. This theme off of the word 'Illuminate' is reinforced through the use of fairy lights on some of the digipak images. I feel that this helps to give the digipak a flash of light throughout, which allows is to have a dynamic edge that is needed to create a successful digipak. This challenging of this convention allows my digipak to have a clear sense of identity and uniqueness about it.
Although my digipak may not have the band on the front cover, this convention is met to some degree as several images of the band are used throughout the other panels of the digipak. It is also important that these images of the band do not include them using their instruments. This is because this is one of the conventions of the indie rock genre (which can be seen by the gif on the left). This is because the digipak tends to give off a more relaxed and laid-back feel compared to a music video for example.
This feeling of a laid-back attitude in the digipak can also be seen by the back cover of my digipak. The image on the back cover is of the band members laughing and having a good time. This meets this convention used in other professional digipak's. Meeting, rather than challenging this convention means the digipak maintains its clear image of the indie rock genre.
Lastly, my digipak has a clear colour scheme running throughout it. These colours are of a brown/black tone, which meets that of the professional CD covers on the right. This again helps to give my product a clear image and makes it easily recognisable as a product from the indie rock genre. This is very important as making sure the audience can instantly recognise which genre the band is from which is key to creating a successful digipak.
As you can see, there are several things that mine and the professional CD covers have in common, however there are also some differences between the two which help to distinguish them apart.
Firstly, my digipak does not have an image of the band members as it's front cover, which is seen as a convention for most indie rock CD covers. Instead I have an image of a smashed light bulb, which helps to play off of the album title of 'Illuminate'. This theme off of the word 'Illuminate' is reinforced through the use of fairy lights on some of the digipak images. I feel that this helps to give the digipak a flash of light throughout, which allows is to have a dynamic edge that is needed to create a successful digipak. This challenging of this convention allows my digipak to have a clear sense of identity and uniqueness about it.
Although my digipak may not have the band on the front cover, this convention is met to some degree as several images of the band are used throughout the other panels of the digipak. It is also important that these images of the band do not include them using their instruments. This is because this is one of the conventions of the indie rock genre (which can be seen by the gif on the left). This is because the digipak tends to give off a more relaxed and laid-back feel compared to a music video for example.
This feeling of a laid-back attitude in the digipak can also be seen by the back cover of my digipak. The image on the back cover is of the band members laughing and having a good time. This meets this convention used in other professional digipak's. Meeting, rather than challenging this convention means the digipak maintains its clear image of the indie rock genre.
Lastly, my digipak has a clear colour scheme running throughout it. These colours are of a brown/black tone, which meets that of the professional CD covers on the right. This again helps to give my product a clear image and makes it easily recognisable as a product from the indie rock genre. This is very important as making sure the audience can instantly recognise which genre the band is from which is key to creating a successful digipak.
Digipak and advertisement progression
Below is our current digipak and advertisement design. A few changes have been made, especially to the digipak design. The most notable change is the inclusion of the wooden background in the digipak, which will keep the design and theme running throughout both products.
Also, we have decided to implement images such as the light bulb images and the images with lights. This is used to play off the fact the album is titled 'Illuminate', and these black background images also match the similarly lit shots in the music video, to help keep some consistency throughout the different products.
Lastly, the track list on the back cover of the digipak has been placed on top of images of masking tape. This matches the use of the same tape in the advertisement, which helps to keep some level of consistency between the two products.
Also, we have decided to implement images such as the light bulb images and the images with lights. This is used to play off the fact the album is titled 'Illuminate', and these black background images also match the similarly lit shots in the music video, to help keep some consistency throughout the different products.
Lastly, the track list on the back cover of the digipak has been placed on top of images of masking tape. This matches the use of the same tape in the advertisement, which helps to keep some level of consistency between the two products.
Friday, 1 February 2013
Music video draft 2
Below is our second draft of our music video. Many changes have occurred compared with the previous version, most notably the inclusion of a second performance location.
However, I feel the video can be made better by the inclusion of more dynamic shots and a clear concept throughout.
Digipak/Advertisement progression
Below shows the progression from our second draft of ancillary tasks.
The advertisement has seen further change, with the wooden background changing to a more natural looking shade of brown. This makes the colours throughout the advertisement consistent throughout.
Also, the text and record company logo have been re-adjusted to make it look better as a whole product as before some items of text were too big, such as the website, when they didn't need to be that big.
Lastly, a masking tape image has been used on two of the corners of the image (which has also changed), to give an even further 'indie' feel.
For our digipak, some of the pictures have been changed, which was a problem I identified earlier. This makes it seem more interesting and ensures it doesn't look stale to the audience.
Again, some changes ill have to be made, most notably the lower left and upper right images as we have identified these as the weakest images of the product. I feel these changes would make the digipak look much better.
The advertisement has seen further change, with the wooden background changing to a more natural looking shade of brown. This makes the colours throughout the advertisement consistent throughout.
Also, the text and record company logo have been re-adjusted to make it look better as a whole product as before some items of text were too big, such as the website, when they didn't need to be that big.
Lastly, a masking tape image has been used on two of the corners of the image (which has also changed), to give an even further 'indie' feel.
For our digipak, some of the pictures have been changed, which was a problem I identified earlier. This makes it seem more interesting and ensures it doesn't look stale to the audience.
Again, some changes ill have to be made, most notably the lower left and upper right images as we have identified these as the weakest images of the product. I feel these changes would make the digipak look much better.
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