Concept

The concept that me and my group have chosen to use in throughout our music video is one based on the idea of 'searching'. We aim to create the idea that the characters in our music video our searching for something, however we hope to keep this something concealed. This is because this will allow the audience to speculate what it could be and what the characters are doing. By doing this it will allow us to create some sort mystery in our video, which will in turn help to make our video much more interesting for the viewer to watch.
By using a concept rather than a narrative throughout our video it allows the band/artist to be the main focus of the music video, which is one of the conventions of an indie rock video, as promoting the band/artist and the music that they play is key in a music video of our chosen genre.
Although this may go against the spatial and temporal features of Bordwell and Thompsons theory, it does allow us to use a larger variety of locations, costumes etc. which will again keep the audience hooked as they may grow tired of the same repetitive location and costume. However, rhythmic and graphic editing is something that will feature predominantly in our music video, as cutting on the beat is something that happens frequently in indie rock music videos. This, featured in Goodwins theory, matches the sense of illustration, where cutting on the beat helps to give a sense of rhythm and timing.

Locations
We have chosen to use several locations in our music video:

1. The first and most important location that we have chosen to use is a setting where the band/artist will be playing. We have decided to use a stage type location, however we want it to have an abstract feel so may decide on a basement, summer house type location instead which could allow us to be more creative and interesting, which will help the video. Lighting will play a big part in this location as we want to make the band/artist still be the focus, meeting the convention of an indie rock music video.
2. We also chose to use various locations to show the two main characters 'searching' to help meet our concept for the video. These shots will not have one set location, with a variety used to help make sure the locations don't become stale and redundant.
3. An outside location (such as a park) may also be used to show the two main characters running. This will again create the sense of 'searching' (matching out concept), however we aim to make sure that it will be mysterious and abstract as to what they will be searching for.

Costumes

Again, like the locations, we have chosen to use several different costumes in our music video:

1. The first costume in our music video will be for the main singer when he is performing. We have chosen to again follow the conventions of our chosen genre when it comes to what the people on screen will be wearing. We are looking to meet the geek preppy look, which is a formal and also casual look, which is used in many indie rock music videos. This look will contain items of clothing such as: flannel shirts, V-neck sweaters, chinos, skinny ties and boat shoes/plimsolls. 
2. The second costume will be very similar to the costume stated above. But because this time the costume will be for the concept section of our video (with characters 'searching'), the costume will be slightly more casual with skinny jeans replacing chinos and hoodies replacing V-neck sweaters, to not only give the costume a more casual feel, but also mix up the different styles of clothing to make sure the audience become tired of seeing the same thing.
3. The last costume used in our music video will be for the female character in the concept section of the video. The costume for the female will match that of her male counterpart, with sweaters, tights, plimsolls, shorts/skirts and 'geeky glasses' used to again give the video that indie and abstract feel.

Special Effects

In our music video special effects will not feature predominantly as it may distract the audience away from what the video is really about, the band/artist itself. However, slow motion and sped up shots can be used in the video (especially when instruments are being payed) to help mix up what is being shown on screen and to maintain the audiences focus on the video. We have decided not to use many special effects as it can sometimes make the video seem unprofessional if not done to a high enough standard and would also not meet the conventions of an indie rock video, as the main focus is one the band/artist themselves, rather than special effects such as contrasting colours etc.