Analysis of rock video 2

Analysis of rock video 1

Analysis of pop video 3

Analysis of pop video 2

Justin Beiber - Boyfriend

Locations

The main location used in this music video is sunny, bright rooftop. The brightness of this location gives off a very positive and a party atmosphere, which is reinforced by the high energy of both Justin Beiber himself and the other dancers in the video. 

Also, the location is very out of the ordinary for a teen orientated music video, this gives out the impression that this isn't an ordinary music video, which will help entice even more people to watch.

Clothes

The clothing on both Justin and the other characters in the music video are very bright and colourful, to give off a positive and energetic feel to the music video. This colourful clothing also catches the eye of the viewer, who are mainly made up of teenagers and younger children, as this is also what they would wear in their everyday life when out with friends, like in this video.

The clothing in this video is also designer orientated, this shows that Justin Beiber is very modern and up to date with what children and teenagers are wearing in this era. This also makes him very appealing to the audience, as he is presented as just like them.

Props

There are a variety of props used in this music video, each giving off a different image and feeling.

Cars are used in the music video, which portrays the characters in a very cool and modern light, as these are just ordinary cars, must the best cars that money can buy. This makes Justin Beiber seem as a superstar that he can have all of these cars, which portrays him a role model light for viewers who may want to follow in his footsteps.

Blacked out glasses are worn by a number of characters in the music video, including Justin. This again portrays him as a very modern and cool character as this is what also the younger generation wear, so to own a pair of these glasses makes them feel that they can be like Justin Beiber.

Lastly, a guitar is used by Justin in the music video. The use of this guitar portrays Justin as a very talented musician who can sing and play guitar. This again makes him a role model that the audience aspire to be as he is a very successful musician.

Cinematography

The video starts with a very abstract montage of Justin with a girl. The cold lighting used in this sequence contrasts with the lighting and tone of the rooftop later in the video.This montage scene could be Justin's dream or his mind, which relates to the song title of 'Boyfriend', as it is clear to see he has feelings for her.

We also see dripping water, which again is very abstract. It is seen dripping in time with the music, which helps to give the audience a sense of beat and timing of the music.

On the rooftop there are many shots of the dancers dancing together in time, laughing and smiling, which gives off a real party atmosphere that makes the viewers themselves also feel in a party mood as this atmosphere is portrayed throughout the music video.

Concept/Narrative

The narrative of the music video is very clear and fits in perfectly with the title of the song. It's clear that Justin wants this girl to be his girlfriend. The montage scene at the beginning shows his true feelings for her, which sets the scene for the rest of the video. As the video progresses the two characters gradually get closer and closer to one another showing again their feelings towards one another. The audience can then see at the end of the video that the two are very close with one another, showing that Justin has finally got his wish of being her boyfriend.

Effects

The main effect used in the music video is slow motions. There is a slow motion at the beginning of the video of water dripping.

There are also slow motions used later on in the video of cars performing stunts and driving around, showing to the audience how special these cars are.

Slow motions are also used when showing the other characters in the video, showing them off glamorously to entice the viewers even more.

Continuity/Montage

The editing used in this music video is montage editing, showing the progression of Justin and the girl getting closer and closer to one another. Shots of dancers and cars are also used in between to keep the audience interested in the video and to hook them in to continue watching.

Analysis of pop video 1

Analysis of pop video 1 on Prezi

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A website homepage for the band.
• A digipak for the albums release.
• A magazine advertisement for the digipak.

In The Sun Remake

What we did when filming to make it easier to edit:

• To allow the actors to lip sync effectively, we played the music from the original song, to make it easier for them and in turn would make it easier to line up the video and the audio when editing. 
• When filming the dance scenes, the music was also played as this made it easier for the dancers to stay in time.
• Also when filming the dance scene the dancers performed the whole sequence, so when editing it would be easier to keep continuity.
• When filming we filmed each shot several times, so when editing the best one could be picked. Because if we only filmed each shot once then when it came to editing some shots may not be what we wanted them to be.

What we did when filming to make it harder to edit:

• Some shots had some problems with them, such as actors heads being cut off. This meant that when editing either a different shot had to be used, or we had to cut down the original shot down.
• Some of the lip syncing by the actors was not exaggerated enough so when editing it was hard to link up the video and the audio together.
• Some of the dance moves, especially in the corridor scene, were not quick enough compared to the original, so when editing we had problems with this.
• Not all of the shots from the original music video were filmed, so when editing we had to re-use shots that looked similar to the ones we had missed out.

WWW:

• Most of our remake was the same as the original music video.
• Most of the shots ran for the same time length as the original, making it easy when editing.
• The tripod and fig-rig were used effectively the majority of the time, producing steady and professional looking shots.
• Dancers were in time and with together for the majority.

EBI:

• The lip syncing was not exaggerated enough, so was hard to link up with the audio when editing.
• Some of the shots had problems with them, such as heads being cut off, making them look unprofessional.
• Problems could be overcome by taking time to understand the shots that you were filming/directing, so that time isn't wasted and to ensure the shots are to the highest possible standard.
• Make sure you understand the dance moves well as it would have also made it easier to get the filming done more efficiently.

Lip Sync H/W

Lip Sync Practice

WWW:

• The footage was lined up with the music track well, and there were no parts where the footage went out of sync.

EBI:

• Use some more interesting locations and different shot types to make the footage more interesting.
• Use effects when editing or actions or screen to match the music that is being played to again make the music video more interesting and visual.
• When filming we have to make sure that the shots are all the same time lengths to make it easier to edit.