Analysis of pop video 3

Analysis of pop video 2

Justin Beiber - Boyfriend

Locations

The main location used in this music video is sunny, bright rooftop. The brightness of this location gives off a very positive and a party atmosphere, which is reinforced by the high energy of both Justin Beiber himself and the other dancers in the video. 

Also, the location is very out of the ordinary for a teen orientated music video, this gives out the impression that this isn't an ordinary music video, which will help entice even more people to watch.

Clothes

The clothing on both Justin and the other characters in the music video are very bright and colourful, to give off a positive and energetic feel to the music video. This colourful clothing also catches the eye of the viewer, who are mainly made up of teenagers and younger children, as this is also what they would wear in their everyday life when out with friends, like in this video.

The clothing in this video is also designer orientated, this shows that Justin Beiber is very modern and up to date with what children and teenagers are wearing in this era. This also makes him very appealing to the audience, as he is presented as just like them.

Props

There are a variety of props used in this music video, each giving off a different image and feeling.

Cars are used in the music video, which portrays the characters in a very cool and modern light, as these are just ordinary cars, must the best cars that money can buy. This makes Justin Beiber seem as a superstar that he can have all of these cars, which portrays him a role model light for viewers who may want to follow in his footsteps.

Blacked out glasses are worn by a number of characters in the music video, including Justin. This again portrays him as a very modern and cool character as this is what also the younger generation wear, so to own a pair of these glasses makes them feel that they can be like Justin Beiber.

Lastly, a guitar is used by Justin in the music video. The use of this guitar portrays Justin as a very talented musician who can sing and play guitar. This again makes him a role model that the audience aspire to be as he is a very successful musician.

Cinematography

The video starts with a very abstract montage of Justin with a girl. The cold lighting used in this sequence contrasts with the lighting and tone of the rooftop later in the video.This montage scene could be Justin's dream or his mind, which relates to the song title of 'Boyfriend', as it is clear to see he has feelings for her.

We also see dripping water, which again is very abstract. It is seen dripping in time with the music, which helps to give the audience a sense of beat and timing of the music.

On the rooftop there are many shots of the dancers dancing together in time, laughing and smiling, which gives off a real party atmosphere that makes the viewers themselves also feel in a party mood as this atmosphere is portrayed throughout the music video.

Concept/Narrative

The narrative of the music video is very clear and fits in perfectly with the title of the song. It's clear that Justin wants this girl to be his girlfriend. The montage scene at the beginning shows his true feelings for her, which sets the scene for the rest of the video. As the video progresses the two characters gradually get closer and closer to one another showing again their feelings towards one another. The audience can then see at the end of the video that the two are very close with one another, showing that Justin has finally got his wish of being her boyfriend.

Effects

The main effect used in the music video is slow motions. There is a slow motion at the beginning of the video of water dripping.

There are also slow motions used later on in the video of cars performing stunts and driving around, showing to the audience how special these cars are.

Slow motions are also used when showing the other characters in the video, showing them off glamorously to entice the viewers even more.

Continuity/Montage

The editing used in this music video is montage editing, showing the progression of Justin and the girl getting closer and closer to one another. Shots of dancers and cars are also used in between to keep the audience interested in the video and to hook them in to continue watching.